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Location Analytics - Transport

Geodata's Location Analytics for Transportation makes innovative use of maps and location-information, and comprises tools for the efficient planning of logistics and transport. These tools help you to deliver the correct amount of goods and services to the right place, at the right time and at the right price, which enables you to fulfil your potential and to meet the demands of the market.

Optimised route-planning is about more than just driving from point A to point B. Planners must take several different factors that affect the daily work-flow into account. Location Analytics for Transportation helps you to optimise transport routes by incorporating key variables such as the properties of the vehicle (weight of cargo, fuel consumption, etc.), the road network and traffic restrictions, and your expected delivery time. The tools can also contribute to more-efficient fleet management by increasing the number of delivery points for those routes which have extra capacity.

Location Analytics for Transportation also makes it possible to identify new markets while, at the same time, providing increased satisfaction for existing customers, by analysing and visualising such variables as road network, demographics, business data, and the locality of existing/new customers.

The solution affects several levels of the organisation and provides a framework for the comprehensive and successful planning of logistics and transport.

Location Analytics for Transportation can help your business in the following ways:

  • Route-planning and fleet management: Identify and optimise travel-routes based on key cost and customer variables (travel time, fuel type, amount of cargo, location of customer, customer priority, etc.)
  • Tracking units and technical equipment: Real-time tracking of the fleet and mobile units
  • Navigation: Solutions for drivers so that they can follow an assigned route to their destination
  • Meeting customer expectations: In relation to expected time of delivery, product quality and cost
  • Visual dashboard: Show KPIs which are of a geographical nature. Which routes are most profitable for the business? Where are the most-important customers located? Where is it necessary to expand capacity (more vehicles, etc.)?
  • Analyse and identify the market: Find new areas for logistics facilities, relative to distribution network/customer areas by, for example, analysing the road network, demographic data, business data, and the location of stores and customers.